Popular | European | Japanese | To Avoid | Affordable Alternatives
The Fast Fashion industry is an ever growing industry. The market is expected to grow to around $39 billion in 2025. With such a lucrative nature, it is no surprise that there are so many top quality brands competing in the industry.
What if I told you that the clothes you wear are not designed to last? Fashion retailers rely on high volumes and low margins. The average customer visits a store twice per month- meaning it only needs to sell an outfit every six months for someone who shops at these chains once a week!
Fast fashion brands usually come under fire because of the nature of their business. As per the nature of their business, they need to have continuous production to maintain their fast fashion brand status. This can also lead to more wastage which is considered bad for the environment. Even though the fast fashion industry is growing, there are also concerns about the impact the industry is having on the environment. Instead of being sustainable and proactive towards saving the environment, most fast fashion brands are doing the opposite.
Fashion is an ever-changing industry that can be difficult to keep up with. The latest trends are always changing, and it seems like the fast fashion brands are always coming out with something new for us to wear. This blog post will cover some of the most popular fast fashion brands in recent years.
Top Popular Fast Fashion Brands
#1. Forever 21
The Brand: Do Won Chang and Jin Sook Chang found Forever 21 in 1984. The first store appeared in Los Angeles, and now it is one of the biggest fast fashion brands. From teenagers to adults, everyone shops from this brand.
Need To Know: The brand shares that it aims to eliminate child and forced labor. Besides that, it also aims to encourage fair practices in the industry. You will find everything at Forever 21, from clothing to accessories and much more.
The Brand: Shein has become one of the top global fast fashion brands in no time, with twenty million followers on Instagram. Each day, Shein adds five hundred products to its site. But, of course, the prices are incredibly low.
Need To Know: Shein is one of the most popular brands among millennials. It continues to grow because of its stylish and affordable solutions rapidly.
#3. Fashion Nova
The Brand: Fashion Nova became a clothing sensation in no time. It has one of the strongest social media presence among brands. Three years ago, the brand was the top searched fashion brand on Google.
Need To Know: Celebrities such as Kylie Jenner, Cardi B, and many others endorse this brand. It aims to create the best clothing solutions for women of all sizes.
The Brand: Missguided is one of the most popular fast fashion brands in the UK. It is not only selling fast fashion but also rapid fashion. That is because the brand launches a thousand new styles each week.
Need To Know: The name of the brand is after an American sitcom known as Miss Guided. The sitcom did not survive after the first season, but the founder of Missguided liked the name.
The Brand: In the past decade, Boohoo is experiencing rapid growth in the fast fashion industry. The brand delivers what it is promising, which is excellent designs and styles.
Need To Know: The primary aim of Boohoo is to make fashion accessible. They have more than ten million followers on social that wear their clothes.
Top European Fast Fashion Brands
The Brand: H&M is a Swedish multinational retail company that sells fast fashion for children and adults. The brand has more than 3,500 stores in almost sixty countries. That makes H&M the second-biggest clothing store.
Need To Know: Many other brands also come under H&M. These include H&M Home, COS, Weekday, and many others.
The Brand: No fashion list is complete without talking about Zara. Zara is one of the top Spanish fast fashion brands. In fact it may be the most popular Spanish clothing brand in the world. The brand is trying to enhance its image by introducing recycling programs. That is because it is trying to change the planet with its efforts.
Need To Know: Zara also owns Pull&Bear, Massino Dutti, Zara Home, and many others. Such brands are possible because the company has a responsive supply chain.
#3. Marks & Spencer
The Brand: Marks & Spencer is one of the most popular fast fashion brands in Europe. It sells everything from clothing to furniture, and much more. Its high quality has garnered it global popularity. Marks and Spencer is one of the elite clothing brands that is loved all over the world.
Need To Know: You will also find some of the best chocolates, biscuits, and wafers at Marks & Spencer. Many people worldwide love the food collection more than the fast fashion.
The Brand: Primark is an Irish that has become one of Europe’s largest fast fashion brands. It outsources its manufacturing. Besides that, the brand has huge stores all over Europe that offer everything from daily wear to shoes and much more.
Need To Know: Primark has almost 400 stores across Europe and the United States. The largest store of the brand is on Birmingham High Street. It also features dining experiences, barbers, and a beauty studio.
The Brand: Next has its headquarters in England, and it is one of the best multinational clothing brands. It offers footwear, clothing, home products, and much more. It offers top quality products that you can wear to make a fashion statement. NEXT offers a vast range of products so there is something for everyone.
Need To Know: Next focuses on creating a sustainable and ethical chain of production. It is recently making amends to create better changes in the fast fashion industry.
Top Japanese Fast Fashion Brands
#1. Kenzo Clothing
The Brand: Kenzo Takada found Kenzo Clothing. It is a worldwide clothing brand, skincare, perfumes, and much more. Unfortunately, the owner of the brand died in 2020. However his successors are trying to bring the brand to new heights and for the most part they have succeeded in doing so.
Need To Know: The company adds new clothing styles each day. Because of this, you will find some of the best clothing solutions daily.
#2. A Bathing Ape
The Brand: A Bathing Ape is one of the most popular Japanese streetwear fast fashion brands. Everyone wears this brand, from rappers to celebrities, to enhance their style game.
Need To Know: The founder of this brand is Nigo. He aims to revolutionize streetwear with A Bathing Ape.
The Brand: Uniqlo is one of Japan’s most popular fast fashion brands. Their clothing is now available in more than twenty countries.
Need To Know: The brand creates high fashion and haute couture. You will find some great pieces in their collection.
#4. Junya Watanabe MAN
The Brand: Junya Watanabe has been creating men’s clothing for a while now. He is a pupil of Comme des Garcons and has changed men’s fashion in Japan for good.
Need To Know: The brand offers luxury clothing and limited designs. That is why all men wear this brand to symbolize luxury and uniqueness.
#5. Tadashi Shoji
The Brand: Shoji found Tadashi Shoji a long time ago to offer the best clothing to Japanese people. The brand offers everything from dresses to accessories, perfumes, and more.
Need To Know: The brand is affordable and aims to make fashion accessible. You can get some of the best casual clothes at the lowest prices.
Fast Fashion Brands To Avoid
The Brand: Mango is one of the biggest Spanish fast fashion brands. It has a huge network with stores in more than a hundred countries. The company is trying to create better clothing with recycled polyester and organic cotton.
Need To Know: The latest blends of materials by Mango are some of the softest fabrics. The new clothing collections are better, durable, and stylish.
#2. Urban Outfitters
The Brand: Urban Outfitters has been one of the most popular fast fashion brands for the past five decades now. It continues to grow as it adapts to the changing fashion industry.
Need To Know: Urban Outfitters combines cultural understanding, creativity, and more to create the best designs. You will find the clothes comfortable and stylish.
The Brand: Guess began in 1981 as one of the biggest fast fashion brands. It sells everything from clothing to watches, jewelry, perfumes, and more.
Need To Know: Guess is a designer and luxury brand. However, the prices are still more affordable than other luxury brands.
#4. Victoria’s Secret
The Brand: Victoria’s Secret is the largest lingerie retailer in the United States. The brand signed the Detox My Fashion campaign. It aims to eliminate all harsh chemicals from its supply chains and products.
Need To Know: Victoria’s Secret creates some of the best loungewear and lingerie. The best part is the material that is comfortable and durable.
The Brand: Stradivarius is one of the top Spanish fast fashion brands. They have more than nine hundred stores worldwide. Now, Stradivarius is run by the Inditex Group.
Need To Know: You will find the clothing from this brand in more than sixty countries. Of course, the online store is the one that creates the highest sales for the brand.
Top Affordable Brands That Are Not Fast Fashion
The Brand: Quince is one of the best affordable brands. It offers jewelry, clothing, home goods, and much more. But, of course, the best part is its excellent practices.
Need To Know: The brand offers fair wages and utilizes fair labor. Besides that, it uses OEKO-TEX and Bluesign Certified sustainable materials for its clothing. It also creates eco-friendly packaging.
The Brand: ABLE aims to end poverty. However, it plans to create more economic opportunities for people, especially for women. It aims to enable women to work so they can provide for themselves.
Need To Know: The brand opts for fair labor practices and wages. Besides that, the clothing is handcrafted by artisan women. ABLE also sources the materials responsibly to reduce waste and environmental impact.
The Brand: Boden has been one of the best sustainable brands for the past three decades. Their clothing collection is sustainable and incredibly. You will find everything at Boden, from children to adult apparel, in no time.
Need To Know: Boden focuses on ethical production. It does this by responsibly sourcing sustainable materials for its products. Besides that, it offers fair wages, gives back to the community, and creates recyclable packaging.
The Brand: Kotn is one of the best Egyptian clothing brands that is affordable and sustainable. It offers home goods, adult cotton basics, and loungewear. The brand prides itself on creating quality and comfortable clothing for its customers.
Need To Know: Kotn uses sustainable and organic cotton to produce clothing items. It also offers fair wages and labor. Finally, it gives back to the community by making the planet a better place.
#5. Happy Earth
The Brand: Happy Earth is all about protecting the planet, no matter what happens. The brand follows the highest ethical and sustainable standards to ensure it is doing right by the plant. You will find everything from adult clothing to accessories, headwear, activewear, and much more.
Need To Know: Happy Earth uses organic materials to create comfortable and high-quality clothing. Besides that, the brand is a Certified B Corp that is carbon-free. It also gives back to the community to guarantee it is doing good in every aspect.
What is the most popular clothing brand 2022? ›
According to a survey run during the second quarter of 2022, Hanes is the most popular clothing brand in the United States, with over three quarters of respondents giving a positive opinion on the brand. Fruit of the Loom and Levi's made up the top three, both with scores over 70 percent.Who are the biggest producers of fast fashion? ›
Zara and H&M are two giants in the fast fashion field. Others include UNIQLO, GAP, and Topshop. Fast fashion's benefits are affordable prices and instant gratification for consumers, more profits for companies, and the democratization of stylish clothing.What brands are ultra fast fashion? ›
Some examples are Zara, H&M, and Primark. Rather than taking the environment and garment workers into account, most fast fashion brands focus on keeping their prices low and production fast.What fashion is trending now 2022? ›
2022 is trending to go beyond basic sweaters in favor of crochet sets and styles, like ankle-long dresses, and crop tops work with wide-legged pants. “A knitwear set is something that has become a fashionable take on glam leisure,” she says of the alternative to the traditional jogging suit.Is Zara still fast fashion? ›
Inditex eschews the term “fast fashion,” preferring “affordable fashion.” But this is affordable fashion at warp speed: More than 90% of the clothes Zara sells are created here, on the design floor, by Zara's 350 designers and 160 patternmakers.Does Zara own H&M? ›
|H&M store on Fifth Avenue, Manhattan|
|Headquarters||Stockholm , Sweden|
|Number of locations||4,801 stores (2021)|
Today, China emerges as the leading global exporter of clothing, with more than one third of the world's clothing exports supplied by the country.
|Characteristic||Total sales in billion U.S. dollars|
|Hennes & Mauritz (H&M)||20.83|
|FAST RETAILING (UNIQLO)||18.45|
H&M is the second largest fashion retailer in the world after Inditex and definitely makes a tremendous contribution to the fast fashion market with its more than 5,000 stores worldwide.
Where is fast fashion most popular? ›
India, Cambodia, Vietnam, Indonesia, and Turkey, among others, have become popular locations for the sourcing of fast fashion garments and accessories.Are luxury brands fast fashion? ›
Luxury fashion has literally become fast fashion, just with a higher price tag completely available to anyone, whether they've got the money in their bank account or a credit card to max out.What is the most googled clothing brand? ›
Most searched fashion brands on Google in the U.S. 2021
In 2021, Shein was the most searched fashion retail brand on Google in the United States, with a monthly average search volume of 11.3 million.
Currently topping the list is the leading search engine giant, Google. This is the fifth consecutive year that Google has held this title. This is followed by tech and electronics company Samsung in second place.What is the most trending fashion right now? ›
- 2022 Fashion Trend: Sweats 2.0. ...
- 2022 Fashion Trend: Voluminous Silhouettes. ...
- 2022 Fashion Trend: Platform Shoes. ...
- 2022 Fashion Trend: Low-Rise Pants. ...
- 2022 Fashion Trend: The Color Purple. ...
- 2022 Fashion Trend: Regencycore, Continued. ...
- 2022 Fashion Trend: Cutouts.
- Elegant Chic.
According to fashion's top designers, we're in for a very regal 2022. Just look at the color palette! Royal purple, jewel-tone teal, and burning red are all trending hues incorporated on the Fall/Winter 2022 runways, each with its glamorous style.Which is the most sustainable luxury brand? ›
In a survey conducted with global consumers in early 2022, Chanel came out as the most sustainable luxury fashion brand.Does Nike use fast fashion? ›
Nike is fast fashion. While Nike has had many labor and sweatshop controversies over the years they do seem to be cleaning up their act and offering more transparency. However they still produce a high volume of clothing and have a fats fashion business model.What is the most sustainable company? ›
|2022 G100 Rank||2021 G100 Rank||Company|
|1||21||Vestas Wind Systems A/S|
|2||24||Chr Hansen Holding A/S|
|4||1||Schneider Electric SE|
Who is Zara biggest competitor? ›
- H&M. Year founded: 1947. Headquarter: Stockholm, Sweden. ...
- Uniqlo. Year founded: 1949. Headquarter: Yamaguchi, Japan. ...
- Gucci. Year founded: 1921. ...
- Nike. Year founded: 1964. ...
- Urban Outfitters. Year founded: 1970. ...
- Gap Inc. Year founded: 1964. ...
- Forever 21. Year founded: 1984. ...
- Adidas. Year founded: 1949.
Zara has a slightly bigger online offering, with currently 6% more products available than H&M. However, the pricing strategy at the two retailers varies dramatically.Are H and M and Zara fast fashion? ›
When making outfit choices, several brands come to mind. These could be brands like H&M vs Zara. These clothing brands are known for quality and style. Also, they are fast fashion brands, meaning a vast population is drawn to them for their quick offering of new trends, especially at cheaper rates.Is Mango a luxury brand? ›
Mango is the affordable retailer I turn to for cool pieces that are far from basic. From chic trousers to structured blazers to jewelry that could be mistaken for designer, Mango is the retailer that keeps on giving.Which is cheaper Zara or H&M? ›
Zara was slightly more expensive, and it didn't offer everything H&M did in terms of basics, beauty products, and accessories. Even though Zara was less cluttered and is performing well sales-wise, I found that H&M had more to offer overall.Who is H&M biggest competitor? ›
H&M's competitors and similar companies include Macy's, Zara, UNIQLO, Gap, Boohoo UK, PVH, Abercrombie & Fitch, Arcadia, Inditex and Fast Retailing. H&M (Hennes & Mauritz) designs and retails apparel for women, men, teens, and children.› blogs › created-fast-fashion ›
Who Created Fast Fashion
Fast fashion companies like Zara, Boohoo, and H&M are bad for the ...
Is Zara A Fast Fashion Brand? – Curiously Conscious
- Patagonia. Getty Images / Christian Vierig. ...
- BODE. ...
- Carhartt. ...
- 1017 ALYX 9SM. ...
- Alpha Industries. ...
- Rick Owens. ...
- Thom Browne. ...
- Calvin Klein.
Apple regains its status as the world's most valuable brand in the 2022 Kantar BrandZ global ranking.What are the new brands in 2022? ›
- Jolie Skin Co.
- Athletic Greens.
- Surely Wine.
- Myles Apparel.
- Sunday Citizen.
- Athletic Brewing Co.
Who is the hottest designer right now? ›
Who Is The Hottest Designer Brand Right Now? The top 3 hottest designers of 2022-2023 are Louis Vuitton, Saint Laurent, and Balmain.What is the number 1 luxury brand? ›
- Bucket hats/beanie:
- Wrap dress:
- Hair accessories:
- Trench coats:
- Hair wigs:
|Characteristic||Brand value in million U.S. dollars|
|Rank||Brand||Brand Value % change from 2020|
- Apple (AAPL)
- Google (GOOGL)
- Amazon (AMZN)
- Microsoft (MSFT)
- Coca-Cola (KO)
- Samsung (SMSN)
- Toyota (TSE)
- Mercedes-Benz (DAIG)
- Power tool accessories. Global order growth (YOY): 23,418% ...
- Dog toys. Global order growth (YOY): 13,357% ...
- Costume shoes. Global order growth (YOY): 8,877% ...
- Laptop batteries. Global order growth (YOY): 8,305% ...
- Shot glasses. Global order growth (YOY): 8,178% ...
- Slipcovers. ...
- Wall plates and covers. ...
- Baby shirts.
- Travel accessories.
- Healthy and beauty products.
- Smart watches.
- Health Care.
- Skin Care.
- Hobbies and Craft.
- Lamps and Shades.