Top 20 FREE SEO Tools Made By Google (Updated 2022) (2023)

Getting your site in the top rankings is a very important thing for all website owners nowadays. For this, they use different SEO tools.

But, did you know that Google offers free SEO tools that can help improve your ranking?

Here is a list of the top 20 SEO tools that are provided by Google for free.

Google search console is a service tool that is provided by Google. This tool helps to manage and troubleshoot the presence and number of your site`s presence in Google search results. This can help in improving the ranking of your site.

Here are my favorite Market Research & SEO tools:


Great Value For Money

Top 20 FREE SEO Tools Made By Google (Updated 2022) (1)Top 20 FREE SEO Tools Made By Google (Updated 2022) (2)

Mangools is one of my go-to tools to easily identify keyword opportunities to target. With the additional benefit of having all the metrics in one place to easily filter the best ones, it really facilitates the market research process. It’s also very easy and intuitive to use so I don’t have any issues with getting started quickly. And if you are on a budget, they offer an affordable monthly plan that will fit your needs.


Visit Websiteat


Most Popular

Top 20 FREE SEO Tools Made By Google (Updated 2022) (3)Top 20 FREE SEO Tools Made By Google (Updated 2022) (4)

Semrush is the best SEO tool on the market. It’s packed with features that make it easy to find data and insights about your site, competitors, and industry. You can use it to monitor your backlinks, track rankings across multiple keywords, see who’s linking to you (and who isn’t), spy on competitor sites…the list goes on.


Visit Websiteat

More of my favorite Marketing Tools:


Best Value

Top 20 FREE SEO Tools Made By Google (Updated 2022) (5)Top 20 FREE SEO Tools Made By Google (Updated 2022) (6)

Jarvis is a tool that allows you to generate any content 10x times faster! I was able to create a blog post in a matter of 15 minutes or less. Their AI assistant can write the content for you or even suggest topics in the niche you're in and research the market for new insights, data and content. They have a 5 day trial for free


Visit Websiteat


Very Popular

Top 20 FREE SEO Tools Made By Google (Updated 2022) (7)Top 20 FREE SEO Tools Made By Google (Updated 2022) (8)

TubeBuddy makes your YouTube marketing easy. It's a browser extension that adds a layer of tools directly on top of YouTube’s website. With just a few quick clicks, it helped me grow my channel from 0 subscribers to 1000s of subscribers using keyword research, advanced analytics and much more.


Visit Websiteat

Google Search Console Pros and Cons


  • Easy backlink tracking.
  • Errors and warning status can be checked anytime.
  • It gives you speed suggestions.
  • This helps in keeping track of errors related to mobile indexing.


  • The newer versions are getting complex.
  • The data is not consistent sometimes.
  • The working environment is not centered on one site.

Google Search Console Pricing

It is a completely free service that connects to your Google account.

Top 20 FREE SEO Tools Made By Google (Updated 2022) (9)

This tool analyzes the content of your web page. After analyzing, it gives suggestions by generating them on Realtime. These suggestions can then be implemented that will make your page faster.

Google PageSpeed Insights Pros and Cons


(Video) My 9 Favorite Free SEO Tools For 2022

  • It provides good feedback on the elements that need to be addressed.
  • Gives suggestions regarding both mobile and desktop platforms.
  • The user-interface is very easy to understand.


  • You need technical knowledge to understand the suggestions.
  • Mobile analysis requires improvement.

Google PageSpeed Insights Pricing

This tool is free. Some integrations with other services and tools may cost you depending on the services.

This tool from Google tells you about the stats related to how easily can your site be used on a mobile device. All you need to do is to enter the URL and it will tell you how your page scores.

Google Mobile-Friendly Test Pros and Cons


  • Fast
  • Easy to use
  • Works on all kinds of devices.


  • Only supported for Google search engine.
  • Not suitable for some screen sizes.
  • Very technical results.

Google Mobile-Friendly Test Pricing

This service is free to use, and it does not require any premium subscriptions.

This tool lets you learn about your website traffic and its behavior on your site. The suggestions give better results if they are applied to your website.

Google Analytics Pros and Cons


  • Easy to use.
  • You can work with most sites on this tool.
  • Integration works great with other Google products.
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  • Tracking specific events is not easy.
  • Takes about 2 to 3 days to show results based on actual data.
  • Updates repeatedly.

Google Analytics Pricing

It is a free tool whit no premium packages available at the moment.

This tool informs you about different tags that have been installed on your site.

Google Tag Assistant Pricing

This is a free service.

This feature completes your words as soon as you start typing on the Google search engine. It uses some prediction algorithms and your activity.

Google Search Autocomplete Feature Pricing

This feature is free. It does not need any account to work.

This tool tests your website for broken links and keywords related to their content that are popular at the time. It gives you suggestions related to these things that you can implement on your site to get successful results.

Google Webmasters Pros and Cons


  • Helps you to resolve HTML errors.
  • Server errors can be resolved.
  • The performance of your site can be optimized.


  • Some sites are restricted here.
  • Sometimes technical faults can give you false results.

Google Webmasters Pricing

This is a free tool.

This tool will tell you about the search volume for your site and your competitors’ site on a daily basis. It will also help you in choosing the advertisements and keywords.

(Video) Top 13 FREE SEO Tools to Rank #1 on Google

Google Trends Pros and Cons


  • Easy user interface.
  • Allows checking the data from the results are deduced.
  • Tells you about keyword popularity.


  • Integration with other tools is a problem.
  • Sometimes gives irrelevant terms.

Google Trends Pricing

This service is free of course 🙂

This digital marketing tool helps to search media plans that include the keywords related to different regions of the world regarding a specific product or a service.

Google Keyword Planner Pros and Cons


  • Finds new keywords.
  • Gives new search volumes based on different keywords.
  • It also gives results based on historical data.


  • Only that result is displayed that is exactly matching.
  • There are no options for choosing phrases.

Google Keyword Planner Pricing

This tool charges you for the series you use, and the price can be decided upon signup.

This tool informs you about the activity of traffic on your website and how they interact with different things. It will give you advice that can be used to succeed on the web.

Google Site Kit (WordPress Plugin) Pros and Cons


  • It monitors all traffic.
  • It is very popular and has a big community.
  • It gives results very fast.


  • The data provided is fast, but it is insufficient sometimes.
  • There is no improved eCommerce integration available.

Google Site Kit Pricing

The plugin service is free to download and install.

This chrome extension is specifically made to show you pages that are similar to those you’re browsing on right now. Pages can be shown by different keywords or types of content.

RELATEDTop 20 Branding Tools You Need To Know About

Google Similar Pages Pros and Cons


  • Shows great results.
  • No long list of related pages.


  • The user interface could have more features.
  • Sometimes stops responding.

Google Similar Pages Pricing

This extension is free to install on chrome browsers.

This tool can be used to tell people about the features of your business. There they can see about your business. This can be very helpful for your business as it will get you more customers.

Google Places for Business Pros and Cons


  • You can add all features of your business.
  • Easy to manage.
  • Customers find it very helpful.


  • There are no considerable cons for this service.

Google Places for Business Pricing

It’s a free feature of Google.

(Video) 19 Best SEO Tools for 2022 (+ How to Use Them Like a Pro)

This is a service that provides free tag management for websites and apps. This helps in better integration with different systems that make your program faster.

Google Tag manager Pros and Cons


  • Shows stats about every visitor.
  • Free service.
  • You can see the source of the coming traffic.


  • Needs technical and programming knowledge.
  • Not working with some websites.

Google Tag manager Pricing

This service is completely free

This tool helps you in creating numerous UX improvements to your websites. These are compatible with web and mobile devices. This can help you in redesigning your website according to your content.

Google Optimize Pros and Cons


  • Helps in optimizing the site.
  • Improves the traffic interactions on your website.
  • Easy testing while developing.


  • The user interface can be better.
  • Sometimes the results are not accurate.

Google Optimize Pricing

This is a free service.

This tool is very helpful for the teams who have team members from all around the world. This tool helps to keep and manage all data in one place. And the customizations on that data are real-time.

Google Data Studio Pros and Cons


  • Easy integration with other tools provided by Google.
  • Easy to use.
  • Many features are available.

Google Data Studio Pricing

This tool is free for all users around the world that makes it widely accepted by different teams.

Top 20 FREE SEO Tools Made By Google (Updated 2022) (10)This tool is used for many different applications like taking online quizzes or making people fill forms and surveys. It is a very useful tool.

Google Surveys Pros and Cons


  • It can be used for many purposes.
  • Results are displayed in many different forms.


  • The results are sometimes not very clear.
  • There could be many other options for getting answers.

Google Surveys Pricing

This tool is free. You just need to have a Google account.

This tool helps people to learn new Google skills. There are different types of classes you can take, and, in the end, you can take an exam and when you pass, you will get a certificate that can be added to your CV.

Google Digital Garage Pros and Cons


  • Class hours are flexible.
  • There is quality teaching.
  • Affordable for many students because it is free.


  • There is less information about the software itself.
  • The whole process is time-consuming.

Google Digital Garage Pricing

This great learning tool is completely free.

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This tool tells you about the ways of different people using the internet. This is great for people who are looking for money from their website as they can check these trends and update their website.

Google Consumer Barometer Pros and Cons


  • Updated data is provided for a better understanding.


  • Filter settings reach their limits very quickly.
  • When the limit is reached, you can no longer get any data.

Google Consumer Barometer Pricing

It is a free service.

This is another tool where you can learn different skills. All the skills that you learn here can be used in your certificates. Here you will learn about all kinds of marketing skills.

Google Skill Shop Pros and Cons


  • You can choose when you want to lean.
  • Good quality teaching.


  • The whole process is time-consuming.
  • Sometimes students can’t understand properly.

Google Skill Shop Pricing

This is a completely free tool.

This tool works for marketing purposes for different people. Anyone can share their information here that can be viewed by others. This gives people a better platform for sharing information.

Google Blogger Pros and Cons


  • Premium valued services that are free.
  • User-friendly interface.
  • No programming knowledge required.


  • Only suitable for personal usage, not for large corporations.
  • There are no customization options available for some features.

Google Blogger Pricing

This tool costs nothing. Even its premium features are available at no cost.

The tools that are mentioned above are all the free tools related to SEO. All of these tools are provided by Google and all of them are free. These tools have different purposes for each of them.

Some are used for marketing your products; some teach you about the new skills and some are for searching better content for your website like advanced keywords and content data.

These tools are great for the success of your website because they help you to improve your website by getting better data, understanding how the traffic on the internet is working and how people interact with your site.

All of these tools have distinct purposes and they can be selected based upon their needs. You can get a better idea about each of these tools by reading this article. And then you can select the tool that fulfills your needs in the best way.

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  • Serpstat vs SEMRush Review – Which Keyword Tool Is Better?

(Video) Top 10 Free SEO Tools For 2022 | Best Free SEO Tools | SEO Tools For Ranking Website | Simplilearn


What is the best SEO tool in 2022? ›

18 Best SEO Tools that SEO Experts Actually Use in 2022
  • Ahrefs: SEO Keyword Tool.
  • Google Search Console: Top SEO Tool.
  • SEMRush: Marketing SEO Tools.
  • KWFinder: SEO Keyword Tool.
  • Moz Pro: SEO Software.
  • Ubersuggest: Keyword Tracking Tool.
  • Answer The Public: Free SEO Tools.
  • SpyFu: Free SEO Tools.
18 Mar 2022

Does Google have free SEO tools? ›

Google's SEO tools are a great place to start.

Since the search engine currently accounts for 70% of all searches, their SEO tools harness the most accurate and comprehensive source of data. The best part of using these tools is that they're absolutely free and generally unlimited.

Does SEO Still Work 2022? ›

The fact that SEO works perfectly fine even in 2022 as a method of delivering improved commercial outcomes for business websites and their owners, combined with the need for ongoing research into what works, makes it still relevant as a digital marketing method, but even more so as a valuable service and a rewarding ...

What is the best free SEO? ›

I hope you find one or two (or twenty) you can put to good use, today.
  • Google PageSpeed Insights.
  • Ahrefs Webmaster Tools.
  • Answer the Public.
  • Google Analytics.
  • Google Search Console.
  • Ahrefs' Backlink Checker.
  • Google Ads Keyword Planner.
  • SERPSim.

Who is the World No 1 SEO expert? ›

It is best known for Yoast SEO that Joost de Valk is the best SEO expert. Joost de Valk is an entrepreneur and application software developer based in Wijchen, Netherlands. Before developing Yoast, one of the most popular WordPress plug-ins, De Valk worked as a consultant and blogger.

What are the latest SEO techniques in 2022? ›

Top 10 Important SEO Techniques of 2022
  • Understand Your Site's Core Web Vitals.
  • Optimize for Google Passage Ranking.
  • Focus on Featured Snippets.
  • Learn the EAT Principle.
  • Support Long-Tail Keyword Phrases.
  • Create New Content.
  • Update Old Content.
  • Focus on User Experience.
9 Nov 2021

How can I improve my Google SEO for free? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

Is it possible to do SEO for free? ›

Even with so many free SEO tools available, you can't forget about Google—arguably the most powerful SEO tool. You can use Google to do a variety of SEO tasks. For example, you can use Google to figure out what the search intent is so that you can align your page with it.

How can I do SEO for free? ›

Best free on-page optimization tools
  1. Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  2. Yoast SEO Plugin. ...
  3. Google Trends. ...
  4. Ahrefs Keyword Generator. ...
  5. Google Search Console. ...
  6. Bing Webmaster Tools. ...
  7. Google Analytics. ...
  8. Ahrefs Backlink Checker.
22 Dec 2020

What's replacing SEO? ›

Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)? Marketers and content creators are increasingly focusing to improve their SEO.

Will SEO exist in 5 years? ›

SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.

Is Google SEO dead? ›

SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm but that is to be expected. If you are considering SEO for your website now is a good time to get started.

Which is the best free SEO tool for beginners? ›

Google Search Console

The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit. (After all, it comes from Google.) For example, you can use the Google Search Console as a rank tracker to check your site's rankings in the SERPs.

Which browser is best for SEO? ›

All browser are good but I think Mozilla Firefox is a best and useful browser for SEO because it has many tools and add-ons that useful for SEO and very faster than other. also prefer Google Chrome because Chrome provide me fast searching speed in SERPs than other browser.

What are the top 3 SEO strategies? ›

The number of SEO strategies your business requires depends completely on your business goals, where your campaign currently stands, and your budget.
  • Content production. Content marketing is one of the most popular marketing strategies today. ...
  • Keyword optimization. ...
  • Multimedia.

Is 50 a good SEO score? ›

A good SEO scoring range falls between 80 and 100. This indicates that your site meets the highest quality standards for technical SEO, content, UX, and mobile usability. Some SEO experts will tell you to shoot for a score of 85 or higher.

Can SEO make you rich? ›

The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky's the limit. Nowadays, there are a lot of ways to make money online: from building an ecommerce website to creating a blog to promote products and services.

How do I improve my Google SEO 2022? ›

Here are seven ways you can improve your search engine optimization strategy and rankings for 2022:
  1. Optimize your website. ...
  2. Target accurate keywords. ...
  3. Create longer, better content. ...
  4. Track your website traffic. ...
  5. Start link-building. ...
  6. Stay away from black hat SEO. ...
  7. Set up a Google My Business profile. ...
  8. Conclusion.
24 Jan 2022

How can I improve my SEO traffic in 30 days? ›

How to Increase Your SEO Traffic in 30 Days
  1. Day 1: Pick Your Top 30 Traffic Posts.
  2. Day 2: Find the Right SEO Keywords to Increase.
  3. Day 3: Add Secondary SEO Keywords.
  4. Day 4: Compare Your Content to Competition.
  5. Day 5: Improve Your SEO Title Tags.
  6. Day 6: Optimize Your Meta Descriptions.
  7. Day 7: Optimize Your H1 Tags.
27 Mar 2021

What's the most searched thing on Google 2022? ›

The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or "weather" for short.

How can I get 100 SEO score? ›

The following areas are make up the SEO score for website content:
  1. Meta titles and descriptions for every web page.
  2. The number of internal links and broken links.
  3. The presence of duplicate content throughout the site.
  4. On-page SEO factors like optimized heading tags, keywords in content, and image optimization.
18 Jun 2022

What is the cheapest SEO tool? ›

  • What Are Affordable SEO Tools?
  • SEO PowerSuite — Value Priced Desktop SEO Tools.
  • Mangools — Affordable SEO SaaS Tools.
  • Serpstat — All In One SEO Platform.
  • Ubersuggest — A Lower Priced SEO Tools Option.
  • Raven Tools — Integrated Platform for SEO and More.
  • Keywords Everywhere — Affordable Keyword Research.
25 Jul 2022

Is 1000 words enough for SEO? ›

You have a higher chance of ranking in Google if you write long, high-quality blog posts of 1000 words or more. We've also experienced this ourselves; we have written quite some articles that are over 2500 words — our Shopify SEO ultimate guide almost hit 9000!

Can I learn SEO in 2 months? ›

It takes 1-3 months to learn SEO at a basic level and as long as 6-18 months to learn SEO at an advanced level. How much time it takes to learn SEO depends on the number of hours each day you can study search engine optimization.

Can I do SEO by my self? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

What is the best cheapest SEO tool for beginners? ›

18 Truly Cheap SEO Tools to Improve SEO with Little Money in 2022
  • GTMetrix – Measure Loading Speed and Website Uptime.
  • Check My Links – Find broken links on web page.
  • XML sitemap generator – Generate XMl Sitemaps.
  • Rankmath : WordPress SEO Plugin.
  • Ubersuggest – Cheap SEO Tool for Beginners.
  • SimilarWeb : for Traffic Analytics.

How do I SEO myself on Google? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

Can we use Semrush for free? ›

Free users can use Semrush for free for as long as they want. You will not be asked for your bank details and you will not get charged for using the tools available to free users.

How much is SEO per month? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

› blog › how-to-do-seo-of-website ›

The ultimate goal of search engine optimization is to get to the top position or obtain a first-page ranking in the search engines – ideally for the exact keywo...
Your 19-Step SEO Guide for New Websites · 1. Choose Your Domain Name Carefully. · 2. Select a Reputable Web Hosting Provider. · 3. Perform ...
These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Is SEO worth it in 2022? ›

Yes, SEO is worth it—in 2022, in the future, in the past, and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you'll always have to make sure your website is sending search engines the right signals so you can be found.

Which SEO company is right for 2022? ›

8 Tips for Hiring the Right SEO Company in 2022
  1. Specialization. ...
  2. Reputation. ...
  3. Read reviews, testimonials, and case studies. ...
  4. Find out if they have the tools and resources necessary for success. ...
  5. Consider personalized SEO solutions. ...
  6. List your SEO goals. ...
  7. Improve your SEO knowledge. ...
  8. Look at the company's SEO approach.
2 Mar 2022

What Google Search has the most results 2022? ›

What is the most searched thing on Google in 2022? This year, “facebook” leads the pack globally, followed by “youtube” and “amazon.” The popular word game “wordle” follows just behind. Semrush's database of over 20 billion keywords is packed with data about popular searches.

How much does SEO cost in 2022? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

Can I learn SEO in 2 months? ›

It takes 1-3 months to learn SEO at a basic level and as long as 6-18 months to learn SEO at an advanced level. How much time it takes to learn SEO depends on the number of hours each day you can study search engine optimization.

Will SEO exist in 5 years? ›

SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.

Is SEO a high paying skill? ›

And finally, the highest-paid SEO position within a company is an SEO director. The average SEO director can make $84,315 per year, according to Glassdoor. An SEO director is responsible for the performance of the underlying SEO managers. One way you can grow your income in the SEO industry is to take on clients.

Which domains are best for SEO? ›

net and . org, .com has become the default domain extension, and therefore the most memorable. This, in essence, is why .com is the best domain extension for SEO. As .com domains are the most powerful, they have become more popular.

Which SEO site is best? ›

Top SEO Sites to Watch [Updated for 2021]
  1. Search Engine Land. Search Engine Land provides insights into Google and other search engine updates and explains industry trends. ...
  2. Moz. ...
  3. Content Marketing Institute. ...
  4. Backlinko. ...
  5. Ahrefs. ...
  6. SEMrush. ...
  7. Bullseye. ...
  8. Search Engine Journal.

Which top level domain is best for SEO? ›

Most SEO experts recommend the '.com' TLD because most — if not all — users are familiar with it. Just take a look at the domains of gargantuan brands like Facebook, Apple, and Microsoft. There is, however, a silver lining to alternative gTLDs: they can help make your domain name more meaningful and industry-specific.

What is the number 1 Google search? ›


What is the number 1 most searched thing on Google? ›


What are the 5 top search engines? ›

Here are the top search engines in the world.
  • The Best Search Engine in The World: Google.
  • Search Engine #2. Bing.
  • Search Engine #3. Baidu.
  • Search Engine #4.Yahoo!
  • Search Engine #5. Yandex.
  • Search Engine #6. Ask.
  • Search Engine #7. DuckDuckGo.
  • Search Engine #8. Naver.
10 Apr 2022

Is SEO paid or free? ›

SEO is for organic traffic – so that's unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.

Can I do SEO on my own? ›

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

Is SEO a monthly fee? ›

#3 - SEO (search engine optimization) on a monthly basis.

The SEO cost per month in India is between Rs 5000 and Rs 25000, depending on the services provided. With regards to SEO, this is the most often used price structure.


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